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WELCOME TO THE BATCH OF 2025

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Congratulations to the 2025 Cupcake Cartel Team!

We are beyond excited to welcome the newest batch of athletes to The Cupcake Cartel family! At the heart of everything we do, we are a team first and foremost, and we cannot wait to see what 2025 holds for each and every one of you.

To everyone who applied – thank you! The demand to join the Cartel continues to exceed our expectations, and while we wish we could accept everyone, we are incredibly grateful for your enthusiasm and support.

For those selected, keep an eye on your inbox—more information will be sent out in the next two hours.

Let’s make 2025 an unforgettable year!

IRONMAN TRI CLUB GLOBAL TROPHIES

Est. 2018

The Cupcake Cartel

The Cupcake Cartel triathlon team was founded by former professional athletes Alise Selsmark and Callum Millward. This team is composed of hand-selected athletes from across the globe, all sharing a deep passion for triathlon and the healthy lifestyle it promotes.

While triathlon is inherently an individual sport, the Cupcake Cartel uses it as a tool to unite its members, fostering a strong sense of community and shared experiences. The old saying "you are the sum of the 5 people you spend the most time with" resonates strongly with us.

The team prides itself on being an active, close-knit network, providing a platform where members can be themselves and transcend social, demographic, and geographical barriers. No matter where you are in the world, being part of the Cartel means you're always connected.

Find out why we're one of the most popular triathlon teams in the world.

Authentic

In a sport where many athletes take themselves too seriously, we remember that we do this all for the love of it. We value those who are authentic with a zest for life. It’s the real, unpretentious people who make this journey special, reminding us of the joy and camaraderie that triathlon brings.

Camaraderie

The Cartel is about bringing people together and building a network where we lift each other up by sharing knowledge and experiences. This takes place daily online in our private team chat and overflows into designated team events throughout the year. We regularly have team meet ups pre or post race and make race weekend more than just the event. We want to share in your triathlon journey and adventures.

Female Participation

We want to encourage more women to dip their toes into our great sport. Lead by our former professional athlete Alise, we will ensure our ladies are nurtured and well looked after. In the buffet of life, women are the sweet dessert. We have an environment where all questions are answered no matter how basic or advanced.

Performance Athletes

The Cupcake Cartel is dedicated to supporting performance athletes who are striving to qualify for the Ironman and Ironman 70.3 World Championships. We offer special team benefits and resources tailored to help these athletes reach their peak potential. This includes limited edition team kits for World Championship events.

Beginners

The Cupcake Cartel is the perfect home for beginner triathletes, offering ongoing support and a welcoming environment where asking questions is always encouraged. As one of the most supportive communities, we ensure that new athletes feel guided and empowered throughout their journey. Whether online or on race day, the Cartel's camaraderie shines through, providing reassurance, motivation, and a sense of belonging that helps beginners confidently navigate the world of triathlon.

Great team spirit. It’s brilliant to go to a race, literally anywhere in the world, and catch up with like-minded lovely people! I’ve made some really solid friendships with the team.

Simon G
NSW, Australia

This has been a fantastic part of my tri life this year. I love our super amazing leaders, our magical, supportive, hilarious teammates, and our strong emphasis on humor.

Karla G
NC, United States

Being a Cupcake has encouraged me to strive to be a better person and athlete. Not just during racing and training, but to smile at people more, to engage in real life and to appreciate the small victories.

Rebecca A
WA, United States