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WELCOME TO THE BATCH OF 2025

Membership

Batch of 2025

The criteria to be accepted into The Cupcake Cartel is simple. We want people that are team players. Results matter, but they don't define us. If you're a genuine person, you're our kind of person. If you enjoying giving support as much as you do receiving it, you’re our kind of person. We are a fun loving batch of athletes from all over the globe. Newbies through to World Championship Qualifiers, we tick all the boxes!


September 2nd - 15th

Batch of 2025 membership applications open. Put your best foot forward and make us laugh for bonus consideration.

September 19th

Batch of 2025 team announcement. Successfull members will be email with a link to complete registration and order team kit.

September 19th-October 3rd

Batch of 2025 team registration and store opens for successful members.

January 1st-21st

Batch of 2025 team gear and team packs start shipping. We will prioritise athletes racing in January.

Team Benefits

Team Chat

Access to The Cupcake Cartel private chat group, and regional area groups. This is possibly the most invaluable aspect of this team. Here you can share knowledge and memes, network with each other and organise training and racing with like minded personalities. Alise and Cal regularly engage with the team. Access to exclusive online triathlon content and regular Facebook Live video chats from Alise, Cal, Team Sponsors and CUPCKE Apparel Professional athletes.

Team Events

Access to global team social gatherings and race day support. We will bring the noise for these events and go all out with the team tent on course, loads of race day support and a pre or post race social get together. At the beginning of each year the team takes a vote on which popular global races become team targeted events. We ensure either ourselves or one of our regional team captains is in attendance at each of these races. A team tent is usually sent to these races for a race day cheer point. In 2024 these events included:

  • Tauranga Half
  • Ironman New Zealand
  • Mooloolaba Triathlon
  • Ironman 70.3 Chattanooga
  • Ironman Australia
  • Ironman Cairns
  • Ironman 70.3 Oregon
  • Ironman 70.3 Sunshine Coast
  • Ironman 70.3 World Champs

Where we have a reasonable number of team members racing we will coordinate a team meetup and photo.

Team Pack

As part of your membership everyone receives a limited edition team pack. This includes:

  • $50 team apparel credit
  • Batch of 2025 Team Tee ($50)
  • Swim Mesh Bag ($40)
  • Batch of 2025 Team Hat/Visor/Bucket Hat/Run Hat ($35)
  • Cartel swim cap ($15)
  • Team Decal (Priceless)

All prices in AUD

Team Support

We have ongoing weekly team posts that highlight inspiring performances. In addition to this, we have a weekly shout out for team members racing. This way we can rally behind our members and follow them along on race day.

There are a number of other online initiatives we have that are geared towards building a positive community. This is the secret sauce that helps make us the sweetest team in triathlon.

Sponsor Discounts

Team members receive 10 - 40% off sponsors products year round. You will be emailed a list of these codes when the membership period begins. Sponsor and team partners will be updated throughout the year and may change without notice.

Apparel Discounts (New)

Year round 30% discount on CUPCKE apparel. We drop several collections throughout the year that team members are given early pre order access to. Order what you want in your size from 2XS - 7XL and get it before everyone else!

Full Size Range

We offer all team members a full size range from 2XS - 7XL so everyone can represent The Cupcake Cartel proudly.

World Championship Qualifier Benefits

Exclusive Ironman and Ironman 70.3 World Championship sponsor benefits. We design a limited edition team kit for our World Championship qualifiers each year. In the past we have had a number of very generous team sponsors assist our World Championship qualifiers with product. These vary from year to year and are provided at the discretion of sponsors.

I love the fun and camaraderie. The kits are my favorite of every brand I’ve tried. I’ve developed so many friendships and love being part of the group

Ruth R
OK, United States

The best thing about this team is the only expectation is to be good vibes

Tarl S
NY, United states

Its such a supportive community, such great, motivated, full-of-life humans. It is also heartening to know I am not alone in being hyper, joyful, and moving before dawn each day!

Jane S
QLD, Australia

Still have questions? We're happy to help! Please email boss@cupcakecartel.org